Privacy Policy

Last updated: 1 July 2026

This Privacy Policy explains how ECOM BLUE, trading as Louise ("we", "us", "our"), collects, uses and protects your personal data when you visit this website or place an order. We act as data controller within the meaning of the EU General Data Protection Regulation (GDPR) and the French Data Protection Act.

1. Data controller

2. Data we collect

• Identification & contact data: first and last name, email address, postal address, telephone number.
• Order data: products purchased, order amount, order history, delivery details.
• Payment data: processed directly by our secure payment providers. We do not store your full card number.
• Technical & browsing data: IP address, device and browser type, pages viewed, collected through cookies and similar technologies.

3. Why we use your data & legal basis

• To process and deliver your orders — performance of a contract.
• To provide customer support — performance of a contract / our legitimate interest.
• To send marketing communications — your consent, which you can withdraw at any time.
• To improve and secure the Site — our legitimate interest.
• To comply with our legal and accounting obligations — compliance with a legal obligation.

4. Who we share data with

We share personal data only with trusted service providers acting on our behalf, including our e-commerce platform (Shopify), payment providers, and delivery and logistics partners. These providers may only process your data according to our instructions. Where data is transferred outside the European Economic Area, appropriate safeguards (such as the European Commission's Standard Contractual Clauses) are put in place.

5. How long we keep your data

We keep your data only for as long as necessary for the purposes described above: order and invoicing data are retained for the legal accounting period (generally ten years); customer-account data is kept for the duration of the account plus the applicable limitation period; marketing data is kept until you withdraw consent or after a period of inactivity.

6. Cookies

We use cookies that are necessary for the Site to function, as well as, subject to your consent, analytics and marketing cookies. You can manage your preferences at any time through your browser settings or the cookie banner where available.

7. Your rights

In accordance with the GDPR, you have the right to access, rectify and erase your data, the right to restrict or object to processing, the right to data portability, and the right to withdraw your consent at any time. You may exercise these rights by contacting us at contact@louiseshoes.com.

You also have the right to lodge a complaint with the French data protection authority (CNIL): www.cnil.fr.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. Payment transactions are encrypted and processed by PCI-DSS compliant providers.

9. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page indicates when it was last revised.